Many of Korea’s top athletes (both traditional and non-traditional) make an appearance in Nike’s latest film, Run It. Each owns their respective talent, and together, the assembled highlight the power of sport to instill the confidence to break rules and forge an individual path.
The video features Jay Park,co-owner, rapper, and producer of Korea’s most influential hip-hop label, AMOG, who recently signed a record deal with Roc Nation; Rakyung Kim,Korea’s youngest national baseball team player; The Ice Hockey National Team, and many other prominent and up and coming athletes and influencers.
It really is dope of Nike to highlight the young talent coming out of South Korea, especially since the Winter Olympics will be held there soon. The move towards marketing in Korea is a direct reflection of the Nike’s decision to focus on 12 Key Cities (APLA Key Cities Seoul, Tokyo, Mexico City saw double digit growth. Nike is the leading brand in this geography. Q2 revenue was up 6% in APLA) to build the relationships needed to thrive in all regions instead of relying on North America where growth is flat.
What do you think of their culture and lifestyle?