Nike By You is a live-design experience in New York that lets you customize a pair of shoes and walk out with them in under an hour.
The experience begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, which can then be customized into patterns through shifts to size and color.
What are made are one-of-a-kind versions of the Nike Presto X, a silhouette specially created by the Nike Advanced Innovation for the Nike Makers’ Experience. There are two versions of the shoe, a traditional Presto and a slip-on. Both are equally suited to the process of customization via dynamic object tracking and projection systems that instantly bring designs to life.
The invite-only experience will initially be limited to Nike friends and family and select Nike+ members.