Author: sneakertheater
Nike: Makers Of The Game
We represent a legacy of Makers. From the greatest who ever did it To those doing it like never before, We’re the architects of next. The next play that changes everything. The next movement tha... Read More
New Balance | Virgin Money London Marathon Launch Event
New Balance hosted a launch party to celebrate New Balance becoming the Official Clothing and Footwear Sponsor of the Virgin Money London Marathon, featuring Raye, Adele Roberts and Mr Doodle a... Read More
Converse One Star Hotel
Introducing the One Star hotel, presenting a One Star twist on 5-Star establishments with the freshest sounds, style and sneakers. Manned by 15-year-old streetwear enthusiast from Warkwickshire, @gull... Read More
adidas Originals | adidas Originals by Neighborhood
Inspired by the NEIGHBORHOOD label’s roots in motorcycle and counter culture, the adidas Originals by NEIGHBORHOOD SS18 range reconfigures sportswear design in a more rough and rugged mode. T-shirts... Read More
Interview with Sean Wotherspoon, creator of the Air Max 1/97
For the 30th anniversary of the Air Max 1, twelve Revolutionairs were invited to design the future of Air as part of Vote Forward. The first ever Air Max designed by the community, for the comm... Read More
Dat Life: Batman Ninja – Official Trailer
Batman AND anime together at last!!! DC’s most bankable character, and my favorite too, is back in an eye-popping anime display like we’ve never seen him before. Warner Bros. Japa... Read More
Arch-USA//IT. Ep.94: Nike vs adidas All Star Drops, LVMH & Stadium Goods, & Flight Club & GOAT
The week in sneaker business was exciting with big news from Louis Vuitton joining forces with Stadium Goods, Flight Club joining forces with GOAT and adidas vs Nike with All Star Weekend Drops... Read More
Sneaker Theater: Display///adidas Harden Vol.2 (New Color Ways)
The release of the new adidas Harden Vol. 2 is right around the corner! Check out the three launch and additional color ways dropping over the year. Let us know which ones you are feeling! Spread the ... Read More
The 10 Most Valuable Sneakers Of Q4 2017
2017 was a stellar year for sneakers & here were all the most valuable ones of Q4. Were any of these a surprise? Spread the love1 1Share... Read More
Dat Life: Fabolous, Jadakiss – Theme Music ft. Swizz Beatz
Fresh off that “Freddy Vs. Jason,” Fab and Jada drop another banga blessed by Swizz! This is definitely gonna be my theme music. Gonna walk down the street while this is playing... Read More
Nike Epic React: Behind the Design
When Nike asked runners what they wanted out of their running shoes, they got very specific answers: They said they wanted better cushioning. They also said they wanted better energy return. And they ... Read More