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Category: Under Armour

UA HOVR | THE UPLFTD: LOS ANGELES

Posted on April 11, 2018 by sneakertheater
  From Shanghai to LA, Raymond Hailes laces up for the fourth and final episode of “THE UPLFTD”. Fresh off the plane, he hits the beach with the Electric Flight Crew for a scenic run in Santa... Read More

UA HOVR | THE UPLFTD: SHANGHAI

Posted on March 27, 2018 by sneakertheater
  Resident Runners co-founder, Ray Hailes, inspires a new generation of Chinese runners to start their own run crew as they maneuver through the busy streets of Shanghai in the new #UAHOVR Phanto... Read More

UA HOVR | THE UPLFTD: BERLIN

Posted on March 20, 2018 by sneakertheater
  In episode 2 of “THE UPLFTD”, Ray Hailes returns to Germany for the first time since he ran the 2017 Berlin Marathon. As the co-founder of the Resident Runners, Ray puts the #UAHOVR Sonics ... Read More

Under Armour: Curry 4 Tech Video

Posted on February 10, 2018 by sneakertheater
  As shoe designer working on creating my own line soon, I always find these videos interesting and use them draw inspiration on how to approach my own designs. check out what went into designing... Read More

New UA HOVR Running Shoes

Posted on February 1, 2018February 1, 2018 by sneakertheater
After a few not s great quarters, Under Armour needs a win and I think the new HOVR® series will give them the boost they so greatly need.  The Under Armour HOVR® running shoes provides ‘zero gr... Read More

Ice Blazers: Expect the Unexpected Full Series 6 Videos | Under Armour

Posted on January 30, 2018January 30, 2018 by Christopher Burns
Under Armour has been primarily taking a lackluster approach to marketing. Most of their campaigns have been very run of the mill, except when they spend their time creating a narrative around the str... Read More




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